Hours before the start of celebrations to mark the New Year, the Address Hotel in Downtown Dubai catched fire.

Orange tentacles of flames engulfed a large section of the hotel soon after the fire started around 9:30 p.pm.

Fifteen people were injured, mostly from smoke inhalation while another suffered a heart attack.

Hours later, dark plumes of smoke billowed from the building as the fire still appeared to be searing several stories.

Dubai Dec 31, 2015.